Rodan & Fields — Winter Hydration Campaign

To support a seasonal bundle promotion, I led art direction and production for a 360 campaign across web, email, and social channels. We had a lean budget (no trips to the Dolomites here), so I pitched elevated creative concepts, built mood boards and comps, and sourced photographers to bring the vision to life.

I developed an imagery strategy that centered on a unifying mountain backdrop sourced through stock photography and consistent lighting direction. The result shows bright, winter sunlit tones across beauty and still life to create a crisp, cohesive look. From pre-production through final retouching, I oversaw every visual detail to ensure the campaign felt fresh, premium, and seasonally relevant.

Models photographed by Marcus Ohlsson

Still Life photographed by Kanji Ishi, Set Styling by Rachel Haas

Creative Direction - Zoe Roman

Art Direction and Production - Haley Bergman