Google Fitbit Premium

Google Fitbit needed new marketing content to advertise the freshly redesigned Fitbit app and its premium library of first-party workout videos.

The challenge: the existing video content no longer aligned with the newly redesigned Google Fitbit app, so simple re-edits for advertising purposes weren’t an option. I advocated to leadership to refresh the workout video set to blend Google’s clean aesthetic with Fitbit’s approachable energy. From there, I led the marketing content strategy and creative direction for a full asset overhaul. I brought in 3D designer, Madelynn Ringo, to redesign the set and then partnered with photographer/director Leeor Wild to capture lifestyle moments depicting the user’s experience, app interactions, and hero trainer portraits on the new set design.

The result was a cohesive, on-brand content library built from the ground up.

Photography and Video by Leeor Wild

Produced by Ashley Zaher with Ruvi Leider

Video co- art directed with Tyler Ford