Rodan & Fields Rebrand

I led art direction and production for Rodan & Fields’ full visual rebrand across web, print, social, and trade shows. From five major shoots to modular e-comm systems, I built a cohesive, elevated look that unified product, beauty, lifestyle, founders portraits, and seasonal content. I ensured every asset was on-brand, flexible, and ready for use across all channels by crafting moodboards, selecting talent and photographers, and producing on set. The result was a modern, scalable visual foundation that set the tone for the brand for years to come.