Rodan & Fields - Winter Hydration

To support a seasonal bundle promotion, I led art direction and production for a 360 campaign across web, email, and social channels. We had a lean budget (no trips to the Dolomites here), so I pitched elevated creative concepts, built mood boards and comps, and sourced photographers to bring the vision to life.

I developed an imagery strategy that centered on a unifying mountain backdrop sourced through stock photography and consistent lighting direction. The result shows bright, winter sunlit tones across beauty and still life to create a crisp, cohesive look. From pre-production through final retouching, I oversaw every visual detail to ensure the campaign felt fresh, premium, and seasonally relevant.